The problem with many media agencies is that they’re staffed by 20-somethings who still think life ends at 40.
They’re stuck in a time warp where 50 spells cosy slippers.
They have no concept of the new age of mature affluence, enlightened attitude and demanding, critical appraisal that the over 40’s now possess. And they haven't yet grasped the fact that this group of individuals cannot be categorised by age alone - but by their attitudes and core values.
We have.
We know them personally – where they live, what they think, what they do,
where they can be found.
